EVENTS AND NEWS
Cornerstone Communications Garners Award For Excellence
First Non-Spanish Agency to Be Honored at Annual Albariño Festival
September 4, 2008
Cornerstone Communications traveled to the Rías Baixas region in Spain recently to collect the Albariñense de Honra awarded by the official Albariño Wine Fraternity during the 56th annual Fiesta del Albariño. The first agency outside of Spain to be honored, the award recognizes Cornerstone Communications’ outstanding efforts in promoting Rías Baixas Albariño wines in the United States.
One of the most prestigious wine events in Spain, the Albariño Festival kicks off with a series of tastings judged by a panel of sommeliers, journalists, and other professionals from within the Rías Baixas Denomination of Origin (or DO) to select the best Rías Baixas Albariño wines from the latest vintage. During the festival, an official ceremony—the Capítulo Serenísimo do Albariño —recognizes the finest wines and also honors those who strive to improve winemaking and viticulture and promote the region within Spain and around the world.
Cornerstone Communications was credited with creating a platform for Rías Baixas Albariño as the “must-have” white wine in the US, where Albariño imports have grown by over 150% since the agency launched the campaign three years ago after being selected for the campaign by Wines from Spain and the Consejo Regulador DO of Rías Baixas. Cornerstone’s program for Albariño wines has showcased the wine’s food-friendliness through targeted, creative tactics and has propelled Rías Baixas Albariño from being “a sommelier secret” into the fast lane of wine lovers’ awareness.
About Rías Baixas Albariño
Formed in 1988, the Rías Baixas DO is the leading Denomination of Origin in the Galician region of northwestern Spain. The DO owes much of its acclaim to the white Albariño grape, elevated by many in Spain to cult status, a trend that is now spreading to US shores. www.riasbaixaswines.com.
Contact
Rías BaixasVisit their Website:
www.riasbaixaswines.com
